Beyond the Blend: How Blueprint Event Company Is Redefining the Lubricants Industry Through Live Events

Tuesday, 22 April 2025

News Article

What do school music gigs in Brighton have to do with an international lubricants exhibition? Quite a bit, according to Anthony Roberts, co-CEO of Blueprint Event Company.

In the latest episode of Beyond The Blend, Anthony shares how a passion for live events sparked a journey that led to the creation of Lubricant Expo — now a global exhibition and conference series with editions in Europe, North America, and the Middle East.

From early lessons in collaboration to insights on building impactful B2B events, this conversation covers the big ideas behind one of the industry’s fastest-growing exhibitions.

Listen now to hear Anthony’s story, what sets Lubricant Expo apart, and why real-world connection still matters in a digital age.